Projects

Case studies in building what's next

Real initiatives — not hypotheticals — at the intersection of Medical Affairs, digital engagement, education and AI.

Community

DMSL — Digital Medical Science Liaison

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Challenge

MSLs had no shared space to think through what "digital-first" means for the role.

Idea

A community built around the concept of the Digital MSL — content, conversation, shared frameworks.

Approach

Consistent content, open discussion and practical frameworks rather than theory alone.

Execution

Ongoing publication of insights and frameworks, and direct conversation with the community.

Learnings

MSLs are hungry for practical, peer-shared frameworks — not more theory.

What's Next

Growing the community and formalising shared resources.

Education

Challenge

Digital Opinion Leaders was a concept discussed in theory, rarely applied practically.

Idea

An educational format connecting DOL thinking directly with practical Medical Affairs engagement.

Approach

Bring real identification, engagement and compliance questions into an accessible format.

Execution

Structured sessions building from definition to practical application.

Learnings

DOL identification needs a repeatable framework, not case-by-case judgement.

What's Next

Publishing the DOL Identification Framework as a free resource.

Challenge

Most "AI for pharma" content is either hype or too generic to apply.

Idea

An evolving set of prompts, agents and workflows built and tested from real Medical Affairs practice.

Approach

Build small, test in real workflows, share only what proves useful — housed in the AI Lab.

Execution

Ongoing — new prompts, agents and workflows published as they mature.

Learnings

Guardrails matter more than capability — Responsible AI has to be built in from day one.

What's Next

Expanding the framework layer and exploring multi-step agent workflows.

I'm always glad to compare notes with people building the next generation of Medical Affairs.