AI should augment Medical Affairs — not replace scientific judgement
A practical framework for where generative AI genuinely helps the modern MSL.
Albert Ruiz de la OlivaRead
Insights
Writing on Medical Affairs, AI and what's next
Medical Affairs, Artificial Intelligence, Digital Pharma, Digital Opinion Leaders, Scientific Engagement, Leadership, Career and Healthcare Innovation.
Digital Opinion Leaders: KOL vs DOL, explained
Why the DOL concept matters for Medical Affairs strategy — and how it differs from a traditional KOL.
Albert Ruiz de la OlivaRead
What Omnichannel really means for Medical Affairs
Beyond the buzzword — a working definition of omnichannel scientific engagement.
Albert Ruiz de la OlivaRead
What is Medical Affairs? A clear definition
Cutting through the ambiguity — what Medical Affairs actually does, and why it matters.
Albert Ruiz de la OlivaRead
What is an MSL? Role, skills and career path
A grounded answer to one of the most-searched questions in the field.
Albert Ruiz de la OlivaRead
The Future of Medical Affairs: five shifts underway
AI, digital engagement, DOLs and the evolving skill set of the modern MSL.
Albert Ruiz de la OlivaRead