Medical Affairs
Scientific engagement, medical insights, evidence generation, stakeholder engagement and strategy — the core discipline, done rigorously.
The Future of Medical Affairs
Science. Medical Affairs. AI. Building What's Next
Exploring how artificial intelligence, digital innovation and human connection can shape the future of Medical Affairs.
Medical Science Liaison · AI · Digital Medical Affairs · Healthcare Innovation
I live at the intersection of Science, Medical Affairs, AI, Digital and Human Connection — where scientific rigor meets curiosity, and technology is built to reinforce, not replace, the relationship between science and the people who need it.
What I Work On
Four territories, one mission
Building the next generation of Medical Affairs — scientifically rigorous, digitally native, and genuinely human.
Artificial Intelligence
Exploring how AI can augment the capabilities of Medical Affairs professionals — never replacing scientific judgement, always reinforcing it.
Digital Innovation
Omnichannel engagement, digital scientific communication and new models of interaction between science and stakeholders.
Community
Connecting professionals who are curious about — and actively building — the next generation of Medical Affairs.
Featured Insight
AI should augment Medical Affairs professionals — not replace scientific judgement
A look at where generative AI genuinely helps the modern MSL — literature intelligence, meeting preparation, congress intelligence — and where human scientific judgement must always stay in the loop.
Medical Affairs × AI
Where AI genuinely helps Medical Affairs
Generative AI, literature intelligence, meeting preparation, congress intelligence, knowledge management and workflow automation — explored with scientific rigor, not hype.
Literature & Congress Intelligence
Using AI to accelerate — not replace — how MSLs process evidence and prepare for scientific exchange.
Medical Insights & Scientific Communication
Structuring insights and communicating science with clarity, aided by workflow automation and AI agents.
Responsible AI
Privacy, confidentiality, hallucinations, human validation, compliance and governance — always in the loop.
Medical Affairs AI Lab
A workshop for prompts, agents and workflows
The Lab is where ideas about AI in Medical Affairs get tested in the open — prompts, agents, workflows, experiments and frameworks, shared as they mature.
- Medical Insights Copilot — structuring insights from field conversations
- Congress Intelligence Agent — turning congress content into structured takeaways
- Scientific Meeting Preparation Agent — a repeatable pre-call framework
Agent
Congress Intelligence Agent
Structures congress sessions into insights, quotes and follow-ups.
Workflow
Literature Intelligence
A repeatable process for turning papers into medical insights.
Framework
Stakeholder Research
A structured approach to understanding DOLs before engagement.
Prompt
Medical Insights Copilot
A prompt pattern for classifying and prioritising field insights.
Career Journey
From Biotechnology to the Future of Medical Affairs
A scientific path that moved through pharma industry, training and digital innovation before converging on Medical Affairs, AI and what comes next.
Vaccines
Medical Science Liaison
Sanofi
Scientific exchange and evidence generation in Vaccines, alongside a growing focus on AI and digital innovation applied to Medical Affairs.
Medical Affairs
Medical Science Liaison
Fresenius Kabi
Building scientific engagement plans and stakeholder relationships across a broad clinical portfolio.
Medical Affairs
Medical Science Liaison
ESTEVE
Deepening scientific engagement and medical insight generation within a specialised therapeutic focus.
Training & Digital
Scientific & Digital Roles
PiLeJe
Combining scientific communication with early digital engagement models — the first steps toward Digital Medical Affairs.
Biotechnology → Pharma
Early Industry Roles
AMGEN
Where the scientific foundation was built — the starting point of a path from Biotechnology into Medical Affairs.
Projects
Case studies in building what's next
Real initiatives at the intersection of Medical Affairs, digital engagement, education and AI.
DMSL — Digital Medical Science Liaison
A community initiative exploring what the digitally-native MSL role looks like — content, conversations and shared frameworks.
OngoingCase study
ROCK&DOL
An educational format connecting Digital Opinion Leaders thinking with practical Medical Affairs engagement.
OngoingCase study
Medical Affairs AI OS
An evolving set of prompts, agents and workflows exploring how AI can support a modern Medical Affairs practice.
In progressVisit the Lab
Community
Building the next generation of Medical Affairs, together
A growing space for professionals who are curious about Medical Affairs, AI and digital innovation — events, conversations, ideas and shared learning.
Latest Insights
Writing on Medical Affairs, AI and what's next
Medical Affairs, Artificial Intelligence, Digital Pharma, Digital Opinion Leaders, Scientific Engagement, Leadership, Career and Healthcare Innovation.
AI should augment Medical Affairs — not replace scientific judgement
A practical framework for where generative AI genuinely helps the modern MSL.
Albert Ruiz de la OlivaRead
Digital Opinion Leaders: KOL vs DOL, explained
Why the DOL concept matters for Medical Affairs strategy — and how it differs from a traditional KOL.
Albert Ruiz de la OlivaRead
What Omnichannel really means for Medical Affairs
Beyond the buzzword — a working definition of omnichannel scientific engagement.
Albert Ruiz de la OlivaRead
Resources
Free frameworks for Medical Affairs professionals
Practical tools built from real practice — free to use, credit appreciated.
AI Prompt Library for Medical Affairs
A curated set of starting prompts for medical insights, literature review and meeting prep.
MSL Meeting Preparation Framework
A repeatable structure for preparing high-value scientific meetings.
DOL Identification Framework
A structured method for identifying Digital Opinion Leaders in your therapeutic area.
Speaking & Education
Talks, workshops and lectures on the future of Medical Affairs
AI in Medical Affairs, Digital Medical Affairs, Digital Opinion Leaders, Omnichannel and Scientific Engagement — for universities, congresses and internal pharma teams.
Keynotes & Panels
University Lectures
Workshops
Podcasts & Webinars
Connect
Let's talk about what's next
Speaking, education, advisory, collaboration — or simply a conversation about Medical Affairs and AI. I read every message.